so you want to learn how to stand out (and provide some real value, I assume)

if you read the entirety of this email you’ll gain the clarity to do just that.

first, context.

the world is full of people trapped in the content hamster wheel, chasing algorithms while never creating anything that matters.

most of them call themselves "creators" but just regurgitate what everyone else is saying. copying templates. following formulas. obsessed with monetization above meaning.

it wasn't always like this.

remember when the creator economy felt like a revolution? when people shared genuine passions and taught what they'd learned? somewhere along the way, it morphed into this strange ecosystem of "influencers," "content creators," and "personal brands" that's lost the depth that made it powerful.

now they're just glorified search engines, selecting profitable niches and creating content funnels rather than work with inherent value.

there's a different path.

don't be a YouTube creator. don't be a personal brand. don't be an influencer.

just be you—in a place where your work can be discovered, followed, and supported.

the ultimate goal isn't building a personal brand—it's getting paid to be yourself. the internet, social media, and all these platforms aren't inherently toxic—they're just tools. for the right people, they become the singular thing that changes their life trajectory.

if you want to escape the trap most online creators fall into, focus on these four elements:

1. positive intentions for your future self (ambitions, plans, visions, anti-visions, etc)

2. a way to attract people who connect with that vision

3. projects that solve your own problems (and thus theirs) built into products

4. consistent experimentation and improvement (iteration to improve value prop.)

the most powerful shift happens when you realize:

• your brand is an ecosystem, not a billboard. its a space for people to learn and grow in.

• content isn't about information or entertainment, it's about perspective (showing someone a new path/paradigm/model/strategy)

• marketing is just education about problems worth solving (at the top of the funnel)

• products are your systems that you personally use to solve problems in your life/business

people don't follow information—they follow perspectives. ten people can discuss the same topics, but one might present them in a way that brings entirely new meaning.

when people don't find your content interesting, it's often because you haven't established foundations. you haven't addressed problems, goals, examples, benefits, processes, and concepts in a way that connects to THEIRS.

this transformation doesn't happen instantly. it develops through consistent creation and deepening your thinking.

what's one area of your work you could add more depth to this week? not by doing more, but by thinking more carefully about what you're already doing?

keep that mental frame in mind because if you become wildly successful, a big skill at that level involves making the RIGHT decisions for all the leverage beneath you to follow.

reply with your thoughts, I will give you feedback

have a great week,

sperry